Sense+
Client
Bold AI
Services
Web Development
Web Design
UX/UI Design
Year
2025
Credits
Bold AI
Description
Redesign of the Sense+ marketing website, an AI platform that helps founders automate workflows without code. The goal was to simplify the storytelling, clarify the core value, and build a clean structure that explains the product in seconds. I designed the experience in Figma and built it in Framer, using custom components and light motion, with visual refinements supported by Unicorn Studio.
What improved?
The redesign brought clarity to every part of the page. The product story was reorganized into a simple flow that introduces the platform, explains its use cases, and shows how it works through short, structured sections. Long and technical paragraphs were replaced with scannable content supported by real product screenshots, which made the information easier to digest and much more trustworthy. Visual consistency improved across the entire layout, with a clearer hierarchy, more intentional spacing, and a design system that feels cohesive and approachable. Overall, the site became more readable, more structured, and more aligned with how founders actually explore new tools.
How do we know?
By comparing the old and new versions, it’s clear that the redesigned site communicates the product in fewer steps, with less friction and more clarity. Key information appears earlier and is supported by visuals instead of dense text, making each section quicker to understand. Important actions like getting started or logging in are easier to find, staying visible in the main navigation and within the content flow. The team also benefits from reusable components and a layout system that makes future updates faster and more consistent, reducing the time needed to ship new pages or content.
Why does it matter?
Sense+ is inherently powerful but can seem complex at first glance. If the website doesn’t tell the story clearly, founders may lose interest before understanding the value. A more structured, human, and visually calm experience lowers that barrier immediately. The redesign helps visitors grasp what Sense+ does within seconds, making the platform feel more accessible and increasing the likelihood that users explore, return, and eventually adopt it. A clear website isn't just aesthetic — it’s a strategic foundation for better onboarding, stronger first impressions, and more confident product communication.
