Zentra
Client
Zentra
Services
Web Design
Industry
Finance and Banking
Year
2025
Credits
Zentra
Description
AI-powered CRM that gives real-time visibility into ICP fit, revenue potential, and connection strength to help you prioritize and close smarter.
What improved?
Zentra’s original presentation did not clearly communicate the depth of its AI-powered CRM capabilities. The redesign focused on making the product’s value obvious at a glance. We created a streamlined interface that highlighted ICP fit, revenue potential, and connection strength through clean data visualizations and a clear call to action.
How do we know?
Post-launch, lead-to-demo conversion increased by 33%. Users engaged longer with the product dashboard preview, with heatmaps showing high interaction with the revenue potential section. Sales teams reported that prospects arrived to calls already understanding how the tool could help them prioritize leads.
Why does it matter?
In B2B sales tools, clarity accelerates decisions. By combining precision-focused design with a sharp product narrative, Zentra’s website now acts as a pre-sales asset, building understanding and trust before prospects ever speak to a sales rep.
