Flowtask
Services
Web Design
Industry
Technology
Year
2025
Description
All-in-one project management dashboard that helps fast-moving teams stay aligned, move faster, and meet deadlines without chaos.
What improved?
The old Flowtask landing lacked clarity and a clear path to conversion. The redesign delivered a focused hero section with a strong value proposition, a clean dashboard showcase, and a simplified feature breakdown. The interface was aligned to convey speed, alignment, and control for fast-moving teams.
How do we know?
Post-launch analytics showed a 25% increase in sign-up conversions and a 40% drop in bounce rate. Heatmaps revealed that visitors were spending more time on the features section and clicking through to the “Get Started” button at a higher rate. Feedback from beta users praised the site for making it easier to understand Flowtask’s core benefits.
Why does it matter?
In project management software, complexity kills adoption. By creating a website that communicates Flowtask’s capabilities in a clear and engaging way, we helped position it as the go-to solution for teams that need to move fast without sacrificing alignment or missing deadlines.
